Seventeen historic companies from five different regions of Italy will open to visitors and show their manufacturing excellence and cultural heritage: from Piacenza Cashmere 1733’s fine yarns (Pollone, Biella) to Amarelli 1731’s liquorice (Rossano, Cosenza), from Poli 1898’s grappa (Schiavon, Vicenza), Giuseppe Giusti 1605’s balsamic vinegar (Modena), and the 'ultra-centenarian' wines from Barone Ricasoli 1141 (Brolio, Siena) and Marchesi Antinori 1385 (Florence), to the internationally renowned essences from Officina Profumo Farmaceutica di Santa Maria Novella 1612 (Florence).

A discovery tour of the longest-lived and most inimitable Made in Italy brands, rooted in the Middle Ages, Renaissance and Risorgimento, and still enhancing the Bel Paese’s repute until today.

The "Ultra-centenarian Companies’ Road" project, including a video installation on historic brands like the key-manufacturer Bianchi 1770, the photographic workshop Fratelli Alinari 1852 (Florence), Tessitura Busatti 1842 (Anghiari, Arezzo), and the sculpture workshop Nicoli 1830 (Carrara ), was presented on Saturday, June 20^th by the Italian Historic Companies Association (45 members with a business history of at least 100 years) at Expo 2015, Intesa Sanpaolo Hall (Milan).