On Wednesday 10 July 2013 a meeting/workshop was held in Florence, organized by the Unione Imprese Storiche Italiane with the participation of Professors Claudio Baccarani and Chiara Rossato of the Department of Business Administration of the University of Verona. This was a precious moment of in-depth study on topics related to the study/project entitled “Viewing the Future with the Eyes of the More than One-Hundred-Year-Old Companies”, in which the university at Verona is involved.